"Wait For Me"
Directed by Trevor Bowman, “Wait For Me” is shot in a single take and features a French-Canadian woman listening to Allison’s song with headphones. As “Wait For Me” plays, we find out that the woman, who is named Josee, has a daughter named Lily and is engaged to a man named Jean-Francois. Josee is away from her family, studying abroad in Connecticut on a college scholarship.
Why so far away? Well, since she had Lily at age 19, Josee had to work for a living and never had the chance to go to college. As the gentle “Wait For Me” chords sound in the background, Josee stares out the window and looks more and more like she might break down into tears.
“We approached Trevor Bowman about making a video for this song,” said Allison of the way “Wait For Me” came to fruition. “Instead of sending back an idea, he sent us this. Apparently he just happened to be visiting a friend who happened to be experiencing something very specific in her life at that moment, so he gave her a pair of headphones and filmed her listening to the song for the first time. It couldn’t be more perfect. The timing, the story… everything. The video feels the way I felt when I wrote the song.”
Excuse me, that’s my cue to go watch “The Notebook” and sob into a pillow. And hug my boyfriend. Who I’m sure will have no problem with my watching “The Notebook.” - Rachel Brodsky
The Early November
"Tell Me Why"
“We’ve been working with (director) Trevor Bowman for the past few years and knew he would do a great job with this one,” guitarist Joe Marro told us. “He has a great understanding of what we do and do not like and the band’s aesthetic. For ‘Tell Me Why,’ I knew I didn’t want something too linear or song specific. I’m a bigger fan of seeing interesting images and letting the viewer piece them together and make a picture out of it. The video itself gives makes me slightly nostalgic, and you really worry for the boy during parts, mainly due to his great performance. At the end, it’s relieving and content, which complements the song nicely.”
“Tell Me Why”‘s visuals DO fit the song’s theme nicely. Much like the boy in the video, it can be hard to tell what’s real or not real in a relationship. What were we fighting for? Who were we fighting against? Most of the time it was ourselves, and not some easily blamable unseen force. Sometimes, however, it was definitely creeping tree monsters like the ones in “Tell Me Why,” who, as legend has it, have been plotting to overthrow the hearts and minds of young people everywhere since the dawn of time. The only way to fight back is to refuse to accept their power. Also, chain saws. Either that, or drown out your sorrows with romantic rock songs. Maybe we’ll try the latter here and see how that works out first. “Tell Me Why” makes it easy to want to. - Luke O’Neil
The Early November
Opening with an ominous image of a single chandelier, “In Currents” has The Early November rocking out in a garage/basement/attic/loft-type space where they’re surrounded by probably every vintage lamp ever made. (We’re dying a little inside thinking of the thrifting fun/stress that Art Director must’ve had.) Once the video takes off, the bajillion lamps go into serious strobe effect as TEN’s lead singer “Ace” Arthur Enders sings the chorus, “Life is an ocean and it moves like this/ So you’ll get what you ask for/ When love is the current pulling from your hands/ It’s all you want, it’s all you’re after.”
Cluttered though as the video sounds, the one-lamp-per-square-foot formula works beautifully, creating a lasting DIY effect that carries “In Currents” through to the end — a plotline would be superfluous — the track’s emotional urgency is perfectly translated via hanging props. And just what is it about those emo dudes all grown up?? Goodbye long bangs and t-shirts, hello tight button-down shirts. It’s working, guys.
You Blew It!
"You & Me & Me"
You Blew It!’s new video imagines the Orlando emo powerhouse playing a low-budget TV show hosted by a clueless white-haired codger who somehow ends up sitting in on drums by the time their performance of Keep Doing What You’re Doing jam “You & Me & Me” wraps up. Director Trevor Bowman effectively captures the look of public access TV, and the song remains solid. Check it out below. - Chris DeVille
Top 50 Semi-Finalist in Doritos Super Bowl Comerical Compatition
Bowman’s commercial – didn’t quite get there, but it came close, chosen from around 5,000 entries as one of 50 semifinalists in the contest. The pair shot eight videos and after editing, three made the final cut. “We did them entirely by ourselves with me shooting everything and then jumping in front of the camera,” said Bowman.
“I never thought that one would make it,” Bowman said of the video chosen for the semi-finals. “That was an afterthought idea. We put more work into some of the others. We really got a kick out of thinking of them sitting in the boardroom for Frito Lay and saying ‘I want this to make it.’”
The Rhode Island participants won a $2,000 cash prize and they’re more than satisfied with the achievement.
“We hoped that we would at least place,” said Bowman. “We’re pretty happy with the position were at. There are some pretty good commercials up there.”
“We’re very happy and humble about it,” he said of the win. - Sandy Seoane